30 Years of Vorwerk Poland – Technology that Transforms Everyday Life
This year marks the 30th anniversary of Vorwerk’s presence in the Polish market. The company’s story began in Głuchołazy, where a small office was first established. Today, Vorwerk Poland is one of the most respected brands in the home appliances industry, renowned for its innovative products and exceptional customer approach.
In this anniversary year, the Thermomix® TM7 made its debut – the latest model of a device that has become an indispensable part of everyday life for millions of Poles. Thermomix® is present in more than 1.7 million households, while the Cookidoo® recipe platform already has 2.8 million users in Poland. Thanks to this, cooking becomes not only easier and faster, but also healthier, more creative and… simply joyful.
Thermomix® is more than just a kitchen appliance – it represents convenience, time savings, culinary inspiration, and a response to the needs of modern families. The device makes it possible to discover new flavours, maintain a healthy diet, and plan meals in a more mindful and sustainable way.
The second pillar of Vorwerk’s offer is the Kobold cleaning system – a technologically advanced device that ensures cleanliness and comfort at home. Quiet operation, intelligent attachments and high filtration efficiency make Kobold especially well-suited for households with children and people suffering from allergies.
From the very beginning, Vorwerk products have been available through direct sales, allowing the company to build real, long-lasting relationships with customers. Today, over 9,000 Sales Representatives and Customer Advisors cooperate with the company across Poland. Since 2025, Thermomix® and Kobold devices have also been available online, opening up new opportunities for those who prefer shopping on the internet.
Over three decades, Vorwerk Poland has earned numerous awards, including the Superbrands title for Thermomix®, the Golden Statuette of the Polish Business Leader, as well as distinctions for service quality and innovation. The latest Thermomix® TM7 has just been honoured with two of the industry’s most prestigious awards: the Plus X Award 2025 and the Red Dot Award. The brand enjoys not only consumer trust, but also a strong and loyal user community.
The 30th anniversary is a unique moment that bridges tradition with modernity. The future of the brand is based on sustainable development, supporting a healthy lifestyle, and creating spaces for shared cooking, exchanging experiences, and nurturing culinary passions.
